爆款短視頻運(yùn)營的幾個(gè)方法

1.賬號(hào)定位:等我們有了自己的定位，不要急著發(fā)視頻。你可以通過以下幾個(gè)方面來思考自己賬戶的定位，在發(fā)視頻前做好規(guī)劃。

1. Account positioning: Once we have our own positioning, don't rush to post videos. You can think about the positioning of your account through the following aspects and make a plan before posting videos.

(1)自我分析:找到自己的興趣、強(qiáng)項(xiàng)、價(jià)值觀，或者自己擅長的領(lǐng)域。先確定你要做的領(lǐng)域。

(1) Self analysis: Identify your interests, strengths, values, or areas of expertise. First, determine the area you want to focus on.

(2)目標(biāo)用戶:確定領(lǐng)域后，分析該領(lǐng)域的以下目標(biāo)用戶畫像，如年齡、收入?yún)^(qū)間、所在地等。工作，性別，性格等。一旦建立了域和用戶，賬戶就要圍繞這個(gè)定位來設(shè)置。

(2) Target Users: After determining the field, analyze the following target user profiles in that field, such as age, income range, location, etc. Work, gender, personality, etc. Once the domain and user are established, the account needs to be set up around this positioning.

輸出構(gòu)建好以上框架后，開始搜索你的內(nèi)容域:

After building the above framework, start searching for your content domain:

1.關(guān)注大量優(yōu)質(zhì)賬號(hào)，學(xué)習(xí)他們的視頻內(nèi)容和文字介紹。




1. Follow a large number of high-quality accounts and learn their video content and text introductions.

2.然后，開始輸出高質(zhì)量的內(nèi)容，可以保持適當(dāng)?shù)母骂l率。發(fā)布視頻的時(shí)候要想清楚，你想向大家傳達(dá)什么樣的信息，你能給大家?guī)硎裁礃拥膬r(jià)值，別人看完會(huì)取消關(guān)注怎么辦？或者別人看完會(huì)喜歡轉(zhuǎn)發(fā)。

Then, start outputting high-quality content and maintain an appropriate update frequency. When posting a video, it is important to think clearly about what kind of information you want to convey to everyone, what value you can bring to everyone, and what should be done if others cancel the following after watching it? Or others may like to share it after reading it.

關(guān)于視頻內(nèi)容的幾個(gè)重要點(diǎn):

Several important points about video content:

(1)首先要精心設(shè)計(jì)封面圖像。你可以用剪輯應(yīng)用在視頻頂部添加一個(gè)明顯的主題。讓視頻看起來內(nèi)容豐富。

(1) First, carefully design the cover image. You can use the editing app to add a prominent theme at the top of the video. Make the video appear rich in content.

(2)其次是正文部分。你可以想一個(gè)吸引人點(diǎn)擊的描述。你可以帶一些關(guān)鍵詞進(jìn)來，讓你的視頻在別人搜索關(guān)鍵詞的時(shí)候很容易出現(xiàn)。

(2) Next is the main text section. You can think of a description that is attractive to click on. You can bring in some keywords to make your video easy to appear when others search for keywords.

(3)然后，發(fā)布視頻的時(shí)候，可以帶地點(diǎn)和話題。

(3) Then, when publishing the video, you can include the location and topic.

一旦有人評(píng)論，要及時(shí)去回復(fù)。可以提高視頻的評(píng)論數(shù)量。

Once someone comments, it is important to respond promptly. It can increase the number of comments on the video.

(1)內(nèi)容第一:優(yōu)質(zhì)內(nèi)容是基礎(chǔ)和前提。好的內(nèi)容也非常容易推廣，效果會(huì)事半功倍。

(1) Content 1: High quality content is the foundation and prerequisite. Good content is also very easy to promote, and the effect will be twice the result with half the effort.

(2)利他思維:站在別人的角度思考別人為什么要關(guān)注你，別人能從你的視頻中獲得什么有用的信息。

(2) Altruistic thinking: think from the perspective of others about why they should pay attention to you and what useful information others can obtain from your videos.

(3)時(shí)間窗口:注意時(shí)間窗口。越晚，紅利期就越枯竭，越難增加粉絲。所以越早布局和推廣越好。

(3) Time window: Pay attention to the time window. The later the dividend period, the more exhausted it is and the harder it is to increase fans. So the earlier the layout and promotion, the better.

(4)長期策略:擁有一定數(shù)量的粉絲后，會(huì)面臨兩個(gè)問題。一個(gè)是如何把你的賬戶轉(zhuǎn)換成現(xiàn)金，是商品現(xiàn)金還是廣告流量現(xiàn)金。第二，想要長期運(yùn)營，你的內(nèi)容需要超前，需要長期規(guī)劃。

(4) Long term strategy: Having a certain number of fans will lead to two problems. One is how to convert your account into cash, whether it is cash for products or cash for advertising traffic. Secondly, in order to operate in the long term, your content needs to be ahead of schedule and requires long-term planning.

本文由濟(jì)南短視頻運(yùn)營提供技術(shù)支持，更多的詳細(xì)精彩內(nèi)容請(qǐng)點(diǎn)擊我們的網(wǎng)http://m.btboxs.com我們將會(huì)全心全意為您提供滿意的服務(wù)。

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