濟南抖音運營：抖音內容定位的9大定位！

而現如今，各種短視頻的制作教程和專業工具的出現，也讓很多人開始自己創作短視頻進行發布宣傳，其中包括個人，品牌方，傳統企業以及各大官方媒體等；而如何選擇適合于自身的賬號和內容進行制作宣傳，就成為了運營抖音的首要關鍵，今天就給大家盤點一下抖音目前的主要賬號類型有哪些。

Nowadays, with the emergence of various short video production tutorials and professional tools, many people have started to create their own short videos for publication and promotion, including individuals, brands, traditional enterprises, and major official media; How to choose the right account and content for production and publicity has become the primary key to the operation of Tiktok. Today, we will take an inventory of the main account types of Tiktok.

1、知識分享類

1. Knowledge sharing

這一類的賬號以知識輸出為主。靠知識吸粉，多為教學、科普類的賬號。涉及的領域眾多，比較適合于自身具備某項專業知識的用戶，其視頻表現形式也很多樣。但是這類賬號目前在抖音平臺中還是比較多的，所以對于知識的儲備和輸出方式，也越來越考究。

This type of account mainly focuses on knowledge output. Relying on knowledge to attract followers, mostly for teaching and science popularization accounts. It involves a wide range of fields and is more suitable for users with a certain professional knowledge, and its video presentation is also diverse. However, there are still many such accounts in the Tiktok platform, so the knowledge storage and output methods are becoming more and more sophisticated.

2、搞笑段子類

2. Fun joke subcategory

你可以記下自己刷抖音的大多數時間，是不是都是在飯后、下班后、睡覺前等碎片化的時間？而這個時間用戶是用來放松和娛樂的，所以搞笑內容則是承擔的主力。如果你的視頻能讓觀看你視頻的人笑，說明你就成功了，點贊轉發就成為了順其自然的一種獎賞表達。大家用自己的點贊轉發為視頻的有趣買單。搞笑類內容視頻是所有人都適用的泛娛樂類型。

You can record most of the time you use Tiktok. Is it fragmented time after dinner, after work, before going to bed, etc? And this time is used by users for relaxation and entertainment, so humorous content is the main responsibility. If your video can make the viewers laugh, it means you have succeeded, and liking and forwarding has become a natural form of reward expression. Everyone uses their likes and shares to pay for the fun of the video. Funny content videos are a pan entertainment genre that is suitable for everyone.

3、生活類

3. Life related

視頻內容拍攝形式非常簡單，通常都是以其個人為主人公，在日常生活的一些場景中以富于感染力的語言講述一些家庭，工作生活的場景或者具有哲理性的話，向人們傳遞正能量，核心之處就是引起用戶內心的情緒，產生共鳴。

The shooting form of video content is very simple, usually with the individual as the protagonist, telling some family, work and life scenes or philosophical words in infectious language in daily life, conveying positive energy to people, and the core is to arouse the user's inner emotions and resonate.

4、好物分享類

4. Good item sharing category

此類賬號其實大部分都是前面三種賬號的轉型而成，其門檻較高，需要有一定的粉絲和流量基礎，通過短視頻和直播的形式來進行帶貨分享。而產品種類大部分是以日用快消品為主，包括美妝，食品，家居用品，洗護用品以及各種平時家里會使用到的產品。

Most of these types of accounts are actually transformed from the first three types of accounts, with a high threshold and a certain fan and traffic foundation. They can be used to promote and share products through short videos and live broadcasts. Most of the product categories are based on daily fast-moving consumer goods, including beauty, food, household products, toiletries, and various products that are commonly used at home.




5、產品宣傳類

5. Product promotion

這類賬號在抖音的入駐門檻是比較低的，只需要用營業執照認證企業號即可，大部分都是一些企業或者工廠，唯一需要考究的就是視頻的制作，比如：真人出鏡，產品講解，案例展示等等，通過多維度的視頻內容更好的展示自己的產品，讓用戶認可，再通過抖音店鋪或者引流至線下來變現。

The entry threshold for such accounts in Tiktok is relatively low. You only need to use the business license to authenticate the enterprise number. Most of them are enterprises or factories. The only thing you need to pay attention to is the production of videos, such as live camera appearances, product explanations, case presentations, etc., to better display your products through multi-dimensional video content, so that users can recognize them, and then use Tiktok stores or lead them to offline cash.

6、歌舞類

6. Song and dance category

歌舞類視頻在抖音平臺一直都是熱門定位，抖音平臺帶火了無數歌曲，比如：《小星星》、《我的滑板鞋》、《你打不過我吧》等等，多不勝數，不光是歌還有舞蹈，比如：拍灰舞、手勢舞、腳藝人等等，受到了大眾好評和模仿。

Song and dance videos have always been popular on the Tiktok platform. The Tiktok platform has brought countless songs, such as Little Star, My Skateboarding Shoes, You Can't Beat Me, and so on. There are countless songs and dances, such as gray dance, gesture dance, foot dancers, and so on, which have been praised and imitated by the public.

7、動物類

7. Animal class

現在越來越多的用戶喜歡小動物，發動物短視頻也能獲得大家的一致的好評。

More and more users are fond of small animals now, and posting animal short videos can also receive unanimous praise from everyone.

每個小動物都有自己的性格，優質的動物類短視頻作者，依靠小動物的形象吸引了大片粉絲，有些企業還會讓小動物作為自己的形象，或者給自己代言產品。

Each small animal has its own personality, and high-quality animal short video authors rely on the image of small animals to attract large fans. Some companies even use small animals as their own image or endorse products for themselves.

在抖音這類優質的視頻創作者有：尿尿是只貓、貓咪叫不苦、趙拉斯吃二狗、柴犬火鍋底料等，都憑借著小動物吸粉無數。

The creators of high-quality videos such as Tiktok include: The urine is a cat, the cat does not cry hard, Zhao Lasi eats two dogs, and the base of Shigou hotpot, all of which rely on small animals to absorb countless powders.

8、模仿類

8. Imitation class

模仿類視頻比較依賴熱門，這類視頻大多數都是依靠模仿他人而吸粉。

Imitation videos rely more on popularity, and most of these videos attract followers by imitating others.

這類用戶的作品大多數都是搞笑，在原視頻的基礎上加一些想法和創意，變成自己的短視頻，屬于模仿類范疇。

Most of the works of these users are humorous, adding some ideas and creativity to the original video and turning it into their own short videos, which belongs to the category of imitation.

9、旅游類

9. Tourism

做這類抖音視頻不需要有過多的濾鏡也不用有太多的參與者，只需要將沿途的自然風景拍美觀、清晰就可以了。

This kind of Tiktok video does not need too many filters or participants. It only needs to take beautiful and clear pictures of the natural scenery along the way.

觀看旅游類短視頻大多數都是為了彌補自己不能外出的遺憾，這類短視頻可以為一些旅游景點代言，吸引大波游客，或者自己配音加上字幕也是一種不錯的選擇。

Watching tourism short videos is mostly to make up for the regret of not being able to go out. These types of short videos can endorse some tourist attractions, attract a large number of tourists, or dub and subtitle themselves, which is also a good choice.

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