抖音廣告常見的5種投放方式！

第一種、抖音信息流/AD廣告

The first is Tiktok information flow/AD advertisement

可以投搜索廣告、視頻廣告，會顯示廣告字樣，適合投線索留資、?表單、?si信等優化目標，?需要有營業執照和相關行業資質?，適合有預算的企業

You can place search ads, video ads, and display advertising text, which is suitable for investing leads and retaining funds? Forms, what? What are the optimization goals for Si Xin and others,? Do I need a business license and relevant industry qualifications?, Suitable for companies with budgets

有兩種計費模式：

There are two billing modes:

1:CPM曝光計費，適合新品上市大量曝光給用戶，增加品牌名氣

1: CPM exposure billing, suitable for large-scale exposure of new products to users and increasing brand reputation

2:CPA效果轉化計費，適合所有做生意的老板們投放，精準推送給潛在意向客戶，讓客戶主動咨詢或留資計費的形式

2: CPA effect conversion billing, suitable for all business owners to advertise and accurately push to potential potential potential customers, allowing customers to actively consult or retain funds for billing

第二種、本地推

The second type is local push

針對本地生活服務類商家的推廣平臺，?可以掛門店地址和團購鏈接通過視頻或圖文的方式投放，可以增加品牌曝光度、?吸引潛在客戶，?實現銷售或其他轉化目標?。?

What is the promotion platform for local lifestyle service merchants,? Store addresses and group buying links can be posted through videos or images to increase brand exposure? Attracting potential customers, right,? Achieve sales or other conversion goals?.?




適合本地商家、?個人或其他實體，?特別適合小企業和本地化企業。?

Suitable for local merchants? Individuals or other entities, right,? Especially suitable for small businesses and localized enterprises.?

第三種、?巨量千川廣告

The third type? Massive Qianchuan Advertising

主要以電商廣告的投放為主，?給直播間、?商品投流，?可以提升商品的銷量?,適合于電商商家和帶貨達人，畫面中也會顯示廣告字樣

Mainly focusing on the placement of e-commerce advertisements,? For the live broadcast room? Product flow, right,? Can it increase the sales of the product?, Suitable for e-commerce merchants and influencers, the screen will also display advertising messages

第四種、隨心推

The fourth method is to push at will

?隨心推是抖音平臺為電商用戶提供的極簡化營銷工具，?是“巨量千川”的手機簡化版，人群篩選沒有千川那么詳細，但也屬于是精細流量,可以提升電商用戶帶貨直播和短視頻的播放和互動，?優化商品成交

"Suixintui is an extremely simplified marketing tool provided by the Tiktok platform for e-commerce users.",? It is a simplified version of the mobile app "Gigantic Qianchuan", with less detailed audience screening than Qianchuan, but it still belongs to fine traffic, which can enhance the playback and interaction of e-commerce users' live streaming and short videos,? Optimize product transactions

第五種、抖+

The fifth type, shaking+

主要針對內容提供加熱，企業版抖+可以投放線索和私信，幾乎沒有門檻，費用30+起一次，是非常普遍、廣為人知的推廣方式，適合所有用戶，相對簡單，?但是不能投放營銷性質比較強的廣告視頻?

Mainly targeting content heating, the enterprise version of Douyin+allows for the placement of leads and private messages with almost no threshold, starting at a cost of 30+per session. It is a very common and well-known promotion method that is suitable for all users and relatively simple,? But cannot we advertise videos with strong marketing nature?

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